Messi, Kobe and Pele Star on FIFA 16 operatic ad
EA Sports has launches FIFA 16 with a glorious romp of a spot that
sets the "beautiful game" of football to a soaring operatic
soundtrack.
As what Wieden & Kennedy Amsterdam Creative Director David Smith
said, "For a game that provides as much beauty as football it's surprising
more operas haven't been written about it. So it seemed appropriate to add one
to the world's oeuvre."
The ad was directed by Traktor, and was talking around a football focused
rewrite of the famous Figaro's Aria from "The Barber of Seville,"
(renamed "FIFAro"). The ad features special appearances from famous
players such as Lionel Messi, Sergio Aguero and women's soccer star Alex
Morgan, who is in a teaser from earlier this year promoting the FIFA 16 introduction of female players.
Fun, random scenes are also thrown in, besides, with two fans having
a trombone battle. Other sports greats Kobe Bryant and Pele also appear.
FIFA 16 will be launched after September 22nd on all platforms, be
ready for FIFA 16!
Buy fifa coins on www.fifacoinson.com
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